What are the Basic Content Types Customers Need?

SEO content writing
2 min Read

A captivating content is a must in every inbound marketing strategy today. It’s more than just writing simple blog posts. If you’re going to create content, the things you have to keep in mind are your target audience, the industry’s trends, and most importantly, the type of content that your customers need. Here are your customers’ five most basic content types:


How-to articles are beneficial for everyone, because of its straight-up approach. You simply inform someone “how to” do something. Remember that it must be easy to read in order to gain your user’s attention.

How to do it:

  • Introduce the problem and your proposed answer
  • Explain each step of the solution
  • Provide a rundown and give a conclusion

A list is the easiest, yet one of the most effective ways to garner audience. It’s often easy to read and provides useful and direct information.

How to do it:

  • Think of a topic then start creating a list. Both short and long lists are effective.
  • Do not forget to include an introduction to your topic. List down your points and give conclusions.

An infographic is a representation of data in a visual and creative way. This type of content gets a lot of shares because the majority of people in our generation are visual learners. This is normally used to present boring content like survey results, status, and guides to make them more interesting.

How to do it:

You can ask a graphic designer to create an infographic for you. But if you don’t have a designer in your office, there are lots of tools in the web that you can use to make one.


There are so many ways to make use of this; vlogs, interview, tutorial, product review, and testimonials are just some of them.

How to do it:

  • Whatever type of video you create, you need to write a remarkable script. Remember that a video is not just about moving images, it’s also important to have a sensible message.
  • Upload your video content on YouTube. This video sharing site is a great way to gather audience and followers.
Opinion Posts

Opinion posts are very different from your regular blog posts. In a typical content or blog post, you have to be careful about a topic. But in an opinion post, you can be more aggressive and honest.

How to do it:

Write a tough first-person stand on a trending topic or big issue. Be sure to strongly make your arguments.

Strengthening ones foundation is more important than coming up with new ideas that can’t guarantee results. When making content, keep in mind the wants and needs of your audience.

For all your content needs, Allied Writers is here to provide you the best SEO content writing services.

Source: Photo by Picjumbo.com
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