The Top 10 Perks of Blogging for Your Business

Why do you need business blogs to boost your brand_
3 min Read

Some business owners see blogging merely as a “hobby” for people with time to spare. They are wrong. According to the latest report of Hubspot, 3,500 marketing professionals revealed that blogging is one of the most critical lead sources of their business. It also has the most substantial impact in terms of ROI performance. With the advent of technology, business blogs are one of the factors that affect their search engine optimization ranking. Thus, Allied Writers gives you a list of how business blogs can boost your brand and compete along with your rivals. Are you still not convinced that you should start a blog for your brand? Here are 10 amazing benefits you’ll get by writing business blogs.

typing in a laptop about business blogs

Ten Advantages You’ll Get from Writing Business Blogs

1. It Generates More Leads

According to Jomer Gregorio, a writer in Business 2 Community, company owners who integrate blogging into their business generate up to 67% more leads than those who don’t.

2. It Connects to New Customers

Blogging is a concrete and powerful way to share information that is useful, relevant, and engaging enough to attract new customers from your target market.

3. It Makes You the Expert in Your Industry

If you own a small business, you can use blogging to develop trust. You can establish brand loyalty from your consumers to keep up with the competition in your industry.

4. It Develops Stronger Customer Relationships

A unique attribute of blogging is that you can create contents that are interactive, engaging, and conversational. It appeals more to your audience than traditional push advertising, which some businesses still use.

5. It Drives Long-Term Results

An article or blog you publish today can still be useful to your customers after months or years. Meaning, you’ll still receive traffic long after you first released it.

6. It Increases Search Engine Traffic

According to Jason DeMers, contributor to Forbes Entrepreneurs, the more content you post on your website the more your domain will likely be indexed in search engines. As a result, you’ll increase organic search visibility and website traffic.

7. It Humanizes Your Brand

The high-quality, distinct, and engaging blog posts you create gives you the opportunity to establish brand personality, gain trust from your audience, and boost brand’s likeability quotient.

8. It Facilitates Valuable Discussion

Learning from your audience’s feedback is gold to your business. Blogging is an effective way to encourage the two-way conversation to show them you’re open to comments, feedbacks, and even criticisms.

9. It Increases Awareness

Blogging helps make you aware of your community’s situation. This aids in your brainstorming to craft new and interesting topic that will engage your audience.

10. It Establishes Social Media Presence

In the social media marketing aspect, blogging is a means to have your target market visit your site and read your blogs. As a result, the number of visits you get will generate positive marketing ROI, leads, and sales.
writing business blogs in a laptop

To blog is to inspire. Blogging is not just for travelers, food enthusiasts, beauty experts, and fashion gurus. Business owners can benefit from it too. When you’re finally convinced, consult our professionals for quality blog writing tips to help get you started.

Sources: Forbes, Business 2 Community, Social Media Today, Sprout Content

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