Ten Secrets to Writing an Engaging Corporate Profile

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important ways to writing a corporate profile

A corporate profile sums up a company’s history, goals, function, and outlook. Some companies use it as a marketing tool to urge clients and stakeholders to purchase their products and services. Likewise, you may share it with the public and with investors that would like to know your company’s mission and service(s).

What to Include in Your Corporate Profile

man listing corporate profile inclusion

You won’t find an exact formula for writing a company profile. In the first place, its length and details depend on your business and operation. What follows below is a list of the common sections you’ll find in a standard corporate profile.

  • Mission statement
  • CEO/director’s message
  • General overview of your business
  • Company history
  • Achievements and milestones
  • Awards and industry certifications
  • Profiles of key personnel
  • Company culture
  • Social responsibility
  • Corporate governance (your approach to meeting legal requirements)
  • Financial performance

How to Write a Well-Written Corporate Profile

man writing a corporate profile

1. Start with simple details.

Include data such as the name of your company, its address, history, and form of business. In the same way, tell whether your firm is a sole ownership, a limited liability, or a partnership. Likewise, describe how it operates (if a board of directors or an executive staff runs it).

2. Keep your profile brief and straight to the point.

Most of your readers will just scan your profile, digesting its key phrases and concepts. Thus, don’t waste precious time writing a lengthy copy.

3. Tell the main parts of your company’s goals and operations in a positive light.

To point out, let your profile boost your firm’s credibility.

4. Be creative.

In addition to being professional and businesslike, your company profile must grab readers’ attention, too. Thus, use compelling words and phrases to make your copy stand out and add diagrams and graphics to split long paragraphs.

5. Stay flexible.

Since businesses evolve, always keep your corporate profile up to date. In addition, review your copy every six months and whenever a major change occurs in the firm’s operation or leadership.

6. Share vital financial data.

Aside from assets, profits, and tax filing details, your company profile must include any merger or purchases as well.

7. Highlight your firm’s achievements and milestones.

Don’t be afraid to brag a little in your corporate profile by adding success stories, partnerships, and benchmarks. Likewise, highlight how your firm supports non-profit groups and charitable activities.

8. Keep your profile accurate and true.

Consumers, analysts, and media men may research on your company to check if what they read is true. In summary, write truthful information only.

9. Describe your company’s mission and products and services.

Further, include the goals and vision of your firm as they relate to your company’s mission statement. Another key point, this tip will help users understand your company’s plans.

10. Talk about your people.

Part of your corporate profile should speak of the key persons who run the business. Here, you must introduce your skilled staff in brief and what you’re doing to keep the morale and standards high in your company.

Having a corporate profile increases your firm’s image and credibility. Hence, be brave to boast a little about your company and its feats. Likewise, if you need help in creating your company profile, hire us! You may also go to this link for more details.

Sources: wikihow.com | word-nerds.com.au | reference.com
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